Best Use of
Traditional Media

Sponsored by TenNine

THE NOMINATIONS WERE:

BIRKBECK, UNIVERSITY OF LONDON
COVENTRY UNIVERSITY
HERIOT-WATT UNIVERSITY
HUNTERLODGE / THAMES VALLEY UNIVERSITY
THE BRIDGE / UNIVERSITY OF CUMBRIA

AND THE WINNERS ARE:

BRONZE AWARD WINNER:
THE BRIDGE / UNIVERSITY OF CUMBRIA

SILVER AWARD WINNER:
HUNTERLODGE / THAMES VALLEY UNIVERSITY

AND THE GOLD AWARD WINNER IS:
BIRKBECK, UNIVERSITY OF LONDON

Judges were unanimous in their choice of winner for this category. The 'I want' copy line grabbed attention and put the student at the heart of the campaign. Comprehensive coverage through solid media selection ensured that all campaign objectives were met and put Birkbeck firmly in the target audience's mind.